
That hot little girl from Ipanema had more going for her than a great bikini with a body to match, and that is a fact. If she was doing any more than beach in this trendy little Zona Sul hood, she was SHOPPING ... for navigation's sake, the first point of departure is the waterfront, and the sections are all marked off the numbers, from 1 - 11, finishing in Leblon. They are called 'Postos', as in 'Posto 9', where our tropical retail therapy experience begins. One absolutely must come off from sunbathing into the cool, airconditioned shops of Ipanema, to spell relief for the body before the deadly credit card threatens the bank account with gorgeous clothing, shoes, accessories and bathing suits of all sizes (from small to extra-extra-small bottoms, beware). There is a street called Rua Vinicius de Moraes, named after the famous Brazilian poet, diplomat and musician who wrote the lyrics for the song Girl from Ipanema. You will pass the bar named after her, and just a block or two after that the boutiques start to pop up in price ranges from high-street, teenagers-could-shop-here to 'uh, you don't look like you belong here' expensive. Do yourself a favor if you want to go into the more expensive places (I know it sounds pedantic but sometimes to a holidaymaker the whole city is their beach) and wash your body so as not to trail sand or, worse still, have a telltale bit of sand on your leg as you waltz into the shop like you could buy the place. They will instinctively think you can't, and hey when in Rome, er, Rio, show a bit of respect for the girls who spend all day smiling, telling you how great you look in those pants two sizes two small, and folding and re-folding the t-shirt they knew you weren't going to buy anyway.
One unforgettable experience that struck me as immediately Japanese was the matching makeup of the shopgirls in a trendy little shoe store on Rua Vinicius de Moraes. It didn't hit me at first, looking from one girl to the next it is obvious they were very made up, more than the girls in other shops, and for a tiny little place there were about five of them swarming around like plaid taffeta bees. After closer inspection, their baby pink blush, orange lipstick and purple eyeshadow matched exactly, down to the way it was applied. Hmmm...either they all get to work early and one girl is assigned to do them up, or they have been given a set up makeup with their uniforms and told to get with the program. Brilliant gimmick! I would highly recommend that chain makeup stores like Sephora follow suit, for obvious reasons. Still, to these girls' credit they may not have been selling more shoes but they made it to this blog for their ingenuity, so here's a high five to free blog press.
Another great shopping street is Rua Visconde de Pirajá, where the fabulous new addition to the young and trendy upper class shopping scene is FARM (www.farmrio.com.br), This brand has been around since 2007 and was first launched in Ipanema with its flagship store on this chic and cheerful street. The entrance is quite dramatic, with a staircase down to the basement floor in front of a huge mirror that makes one feel on a catwalk, a perfect beginning to a unique shopping experience. Every item is displayed on a beautiful boho-hippie hanger with woven raffia and fabric flowers, in just one size, to show the cut. Once you've picked up two or three items, one of the beautiful salesgirls will flutter over, size you up and down and select your size (trust her, she knows best) and put everything in the dressing room. This season (autumn/winter 2009) they are doing the trendy, 20/30-something harem pants, jumpsuits, mexican embriodery and eyelet and great, inexpensive hippie pendant accessories. What will likely remain after we've all changed our looks 180 degrees are the techno-fabulous dressing rooms! They each have a dial with three choices of music, club/house, Brazilian, 'slow music' (a sort of ambient/trance), and pop. Or you can choose to have no sound but the voice in your head saying 'buy it, I know you want to'. To summarize, yes, yes, yes!
Let's face it, shopping is exhausting. That's why the inventive Brazilians would put those little old ladies in tennis whites eating what they think is frozen yogurt to shame. Yogoberry, also on Rua Visconde de Piraja, has a version that actually tastes like yogurt that has been frozen. The consistency and textures are authentic, and it comes in two flavors, vanilla and green tea, with oodles of toppings including of course the ubiquitous tropical fresh fruit that is as my dear reader may remember is literally falling from the trees here in Rio. This ingenius little spot opened at the end of 2007, and is doing a brisk business. 6 Reais will get you a small cup, with 7 Reais for the green tea, and then 2 Reais for toppings. It is well worth the stop, and don't worry that young people haven't discovered the place, you can be a trendsetter with a waisline to match. Those bikinis await, and they're not getting any bigger ...



